Research, Ops & Design leader who navigates early stage products from noise to signal.

Learn how I’ve spent 15+ years leveling up SaaS and eCommerce product teams across startups, agencies and enterprises.

Latest Case Study

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Latest Case Study 〰️

The Feedback Loop Playbook

Building a system of Agent Workflows to turn a flood of customer feedback into a prioritized, evidence-backed product roadmap.

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UX Research + Design

Screenshot of Zapier's automation tools webpage, showing sections titled Basic automation, AI by Zapier, and Code by Zapier with descriptions and task details.

Making complex pricing make sense

A mixed-method study to shape how we communicate Zapier’s new pricing model — before it shipped.

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Mobile device screen displaying an online mattress store with various mattress products, images of people in bedrooms, and purchase options.

Tuft & Needle’s Product UX Strategy

How a four-week redesign of a single page could get $10.4 million in revenue.

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